Our Media Buying teams are responsible for negotiation and managing all buys. However, at Havas Media Middle East, their role is much more hands-on than simply executional. Given the dynamics of today’s marketplace, our teams are trained to make strategic communications choices on a daily basis. For this reason, we ensure that buyers are as immersed in the underlying strategies of their client’s businesses as the planning teams.
From working with our Buying and Planning Departments simultaneously, our clients receive the benefits of known industry leaders working on their business, as well as the leverage and efficiencies of consolidated buying clout. In addition to our focus on cost efficiency, we are committed to creating value in all our media buys through a combination of proprietary tools and technology and through deeper activation and engagement. At Havas Media Middle East, we leverage insights and learning across the agency, and we emphasise a tailored buying approach to your specific client needs, taking each client to market separately in order to ensure each client receives their due value.
With an ever evolving marketplace, we frame our negotiations and collaborate across all disciplines to ensure that every investment benefits the pricing overall. The goal of every construct is to create flexibility and fluidity. We work collectively with clients, planning teams and other mediums to ensure we execute a cohesive buy that delivers the appropriate target, provides efficiencies and goes above and beyond in securing integrations that build and enhance our clients' brands.